Another aspect of the Business Etc. Customer Relationship Management solution is a request a quote button sent out on ever email and linked to the shop website. Once the user clicks on the button they will be directed to a page with a form they can fill out to request a quote for service or additional information.
Prevent your potential customer from moving on because they didn't find the information they were looking for and they didn't want to call and speak to a sales representative. Offer the request a quote form and potentially gain new customers!